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Conventions are a big part of the marketing strategy used by many business owners but it can be confusing when it comes to deciding between a trade show rental display and a custom built booth. To help with this decision, we have put together some basic recommendations.

 

The Standard 10 x 10 Display Unit

 

Basically, you should always own your 10 x 10 booth display (but rent the carpet!). With the price of pop-ups these days (many under $1,000), mid to large-sized companies should have several of these easily portable exhibit pieces. Should you ever choose a 10 x 10 rental display? The only time you should rent a 10 x 10 exhibit is if you don't have any booths available and you are "testing" a show. That is, you are exhibiting at a show to gauge a market and see if it is worth investing with sales staff, continued presence, etc. However, once you are committed to a trade show and a 10 x 10 space, buy a booth and go at it with gusto! Don't rent here.

 

Four Shows Per Year with Three Different Sized Booths Needed (20 x 30, 10 x 20 and two 10 x 10)

 

This one is a much more difficult decision. Our recommendation would be to do a 20 x 30 trade show rental display and possibly the 10 x 20, and purchase the 10 x 10 booths. Why? If you purchase the 20 x 30 booth, it will take 5 years to recoup the cost of the booth compared to rental, unless you do a large number of shows. Yes, you could build a "reconfigurable" booth (not recommended, however) that would take care of all of the configurations. It's much more efficient, however, to have uniquely designed 10 x 10 booths, instead of trying to re-arrange a variety of 10 x 10 exhibits into a large booth design.

 

One Show a Year (20 x 50 Unit)

 

Trade show rental display – 100%. You would be wasting a good deal of money by purchasing this display for one show per year.

 

Three Large Shows (20 x 50, 20 x 30 and 40 x 50) Plus Five In-Line Booths (2 10 x 20 and 3 10 x 10)

 

Many business owners may be tempted to purchase a single unit that measures 40 x 50 and use the components to construct smaller displays as needed. This will work for the larger island displays because the basic pieces are constructed out of the same materials. In most cases, the in-line booths are different and should be dealt with separately. Constructing the 10 x 20 units is an option but we suggest you go with something that will be easier to manage. Have the in-line booths packaged separately from the larger pieces and they will be easier to transport and store.

 

Check out our review on how to decide if a rental trade show displays is right for your marketing program now for more info the benefits of Display Rental

 

Visit xibitrents.com if you are looking for more information on show display rentals